All Web Sites ARE NOT Created Equal!
As with all successful marketing, it's important that you identify WHO you want to
attract, and WHAT you want them to do once they find you! But, unlike classic print,
radio or TV, the Internet allows them to DECIDE FOR THEMSELVES - selecting what they want,
ignoring what they don't want - even leaving if they get bored or decide you're not
providing what they are looking for. They can also INTERACT - telling you who they
are, what they want, or don't want. Possibly even ORDERING right then and there
while the IMPULSE is hot!
Below are some representative web sites we've done for local businesses and
organizations. Demonstrating that everyone's needs are unique - and need to be
addressed accordingly. Often, the most important part of a successful web design is
the INITIAL INTERVIEW. You can't successfully build what you can't
clearly define!
Informational sites are intended to present your business,
product or service to NEW prospects, with the goal of getting the prospect to make contact
with you. Future interaction will then usually be directly with the prospect -
typically by phone or fax. It is not expected existing clients will visit the site
on a regular basis. On-going maintenance and updates to these sites can be minimal.
Reference sites - while also targeting the new prospect - are
intended to be visited repetitively by existing prospects and clients - because the site
offers some valuable information (and maybe links to other such sites) that people will
want to access again and again. This type of site usually needs more maintenance/updates
to keep the information current. A reference site with obsolete or inaccurate
information may be worse than no site at all.
A major goal of Interactive sites is repeat visits.
Clients and prospects come here 1st when looking for information, products or services
that might be at all related to what this site offers. Important issues here are
current information and a more fun place to visit; often leading to actual on-line
ordering. The potential return on these sites can be spectacular - DELL sells over
$2 million worth of computers A DAY on-line - but regular maintenance/updates are a must.
A few examples:
 Redding Bookstore and Downtown
Espresso was developed to be an informational resource to those interested in the
written word - from casual readers to the dedicated researcher - throughout Northern
California. Clean, neat and straight-forward, the site gives the viewer a little history
of the bookstore and cafe, outlines the many types of products offered, and offers links
to volumes of pertinent information. Viewers may request information - even place an order
- by completing the enclosed forms.
 School Tools is another approach to
an informational site. It starts out by promoting the store, and then leads into
product summaries - emphasizing both 'product categories' and specific vendors.
Backed by a simple, yet effective contact form that can be returned by e-mail, printed and
faxed, or sent 'snail-mail'. The site design allows for future growth - first in
increased product coverage - and then later into full on-line ordering.
 An excellent example of a product oriented web site is the Rosselli Fine Art Gallery. Displaying a selection of
fine art from popular artists, the site is intended to whet the appetite of the viewer so
they will call for further information - not to sell over the net. To reduce loading time,
the site displays "thumbnails" which are backed by larger displays for those
wishing to study them in more detail. Indexed several ways, the viewer is able to pursue
subjects that are of interest without having to work through pages of irrelevant examples.
See a more complete list.
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